Ashton
Two Faygo bottle caps on a sage background, one face up and one showing its gold underside

Drink Packaging

Package Design For A Drink

student project

A packaging redesign for Faygo 60/40, a grapefruit and lime soda, with bottle labels and a four-bottle carrier designed to create a cohesive retail presence.

The brief called for a carrier that holds four 300 mL bottles, plus the bottle’s body label, neck label and cap, using the brand’s own logo and copy, a UPC code, a nutrition table and the information Canada requires on packaging.

Carrier die line and label artwork beside photos of the printed carrier and bottle
The four-bottle carrier from above at an angle, open, with the handle panel rising from the centre The carrier at a 45-degree angle: the 60/40 logo on one panel, the nutrition table on the next
Front of the carrier in French, with the 60/40 logo and 4 x 300 mL Green side panel of the carrier with the Faygo script and the line Genuine. Refreshing. Unforgettable. Close-up of the carrier’s 60/40 logo and the line 60% pamplemousse, 40% lime

Carrier

Digital mock-ups built from photographs of the folded prototype. The carrier’s copy runs in English and French, with a bilingual nutrition table.

A 300 mL glass bottle with the 60/40 body label and the Faygo neck label, from the front The same bottle turned to show the back of the body label and the nutrition table

Bottle

The body and neck labels on a 300 mL glass bottle. The body label wraps around, with the 60/40 logo on the front and the nutrition table at the back.

Flat artwork: the carrier’s die line with folds and glue areas marked, next to the body label, neck label and cap

Flat Artwork

The flat artwork at actual size: the carrier with its die lines, folds and glue areas marked, beside the body label, the neck label and the cap.

First digital draft of the flat artwork, with both faces of the carrier in English
White prototype of the four-bottle carrier, seen from above at an angle The white carrier prototype from the front
Side view of the folded carrier, where the two handle panels meet Looking down into the carrier at the divider for four bottles

Process

The first digital draft set both faces of the carrier in English; in the final artwork one face is in French.

Plain white prototypes, cut and folded from the die line, tested the handle and the divider that keeps four bottles apart.